What You Get
You give it one input — a YouTube video, a pasted transcript, or even just a topic — and it runs a full content pipeline. Here's everything it generates for you:
3 Instagram Captions
Hook-first, scroll-stopping captions with your CTA keyword baked in. Each one hits a different angle so your feed doesn't feel repetitive.
2 Branded Carousels
One tutorial-style, one myth-busting. Created visually through Blotato in YOUR brand colours, with your name and handle on every slide.
1 LinkedIn Post
Storytelling format that actually gets engagement. Professional but human — not corporate cringe.
1 Email Newsletter
Written like a voice note to a friend. Three subject line options, preview text, and a body under 300 words people will actually read.
Auto-Scheduling
Connect Blotato and posts get spaced across the week and scheduled automatically. No Blotato? You get clean copy to paste into your own scheduler.
Personalised Branding
On first run it asks for your name, handle, brand colours, and ManyChat keyword — then applies them to every piece of content it creates.
💡 One input, seven outputs
The skill even personalises everything — it asks for your name, handle, brand colours, and ManyChat keyword on first run, then applies them to every piece of content it creates. No more manual formatting.
The 7-Stage Pipeline
Here's exactly what happens when you run the Content Week skill. The whole thing takes about 5 minutes of your time — Claude does the heavy lifting.
Source
Drop in a YouTube URL, paste a transcript, or just describe a topic. The skill is flexible — give it whatever you've got.
Analyse
Claude extracts the core thesis, identifies 3–5 content angles, pulls out quotable moments, and generates hook candidates for each platform.
Review
You see the full analysis before anything gets written. Wrong angle? Missed a key point? Fix it here before the content gets generated.
Write
All 7 content pieces generated in your voice, with your branding. Captions, carousels, LinkedIn post, and email — all at once.
Design
Carousels are created visually via Blotato with your brand colours, fonts, and handle on every slide. No Canva required.
Schedule
Posts are spaced intelligently across the week and scheduled through Blotato. Or exported as clean text for manual scheduling.
Summary
A clean recap of everything that was generated — what was posted, what was scheduled, and links to review it all.
⚡ 5 minutes, 7 pieces of content
Most of that time is you reviewing the analysis and approving the output. The actual generation happens in seconds.
Choose Your Setup Path
The Content Week skill works the same in both versions of Claude. Pick whichever you use — the setup takes about 5 minutes either way.
🤝 Cowork (Desktop App)
- Best for: Visual thinkers who prefer a chat interface
- Setup: Download a file, drag it in
- Requires: Claude Pro plan or above
- Skill install: One-click import
- Blotato: Connected via Connectors panel
💻 Claude Code (Terminal)
- Best for: People who like working in the terminal
- Setup: Copy a file into a folder
- Requires: Claude Pro or Team plan
- Skill install: Drop file in skills directory
- Blotato: Connected via CLI command
💡 Not sure which to pick?
If you've never used a terminal before, go with Cowork — it's the desktop app with a familiar chat interface. If you already use Claude Code for other things, stay in Claude Code. The skill output is identical either way.
Setup: Cowork (Desktop App)
Cowork is the Claude desktop app. If you prefer a visual chat interface over a terminal, this is your path. Takes about 2 minutes.
Download the skill file
Download the content-week.skill file from the link at the bottom of this page. Save it somewhere you can find it (Desktop or Downloads is fine).
Open the Skills panel
In Cowork, go to Customise → Skills in the left sidebar.
Import the skill
Click the "+" button, select the .skill file you downloaded, and confirm. That's it — the skill is now available in all your sessions.
✅ Verify it's installed
Start a new session and type /content-week. If you see the skill description pop up, you're good to go. If not, check that the file was imported correctly under Customise → Skills.
Setup: Claude Code (Terminal)
Claude Code is the CLI version of Claude. If you're already using it for other skills and automations, this will feel familiar.
Create the skill directory
In your Claude Code project, create the folder structure for the skill:
File structure
.claude/
skills/
content-week/
SKILL.md
Save the SKILL.md file (linked below) into the path above. If you downloaded the .skill file instead, unzip it and place the contents in the same location.
Verify the skill is available
Open Claude Code in your project directory and type /content-week. If the skill loads, you're set.
💻 Already have a .claude/skills/ folder?
Just add the content-week/ directory alongside your existing skills. Claude Code automatically picks up any skill inside the .claude/skills/ folder.
Connect Blotato
Blotato is what turns your carousel text into actual branded visuals and schedules your posts automatically. You don't need it — the skill will give you clean text you can paste into Canva or your scheduler — but it makes the whole thing hands-free.
Step 1: Get your Blotato API key
Create a Blotato account
Go to blotato.com and sign up. Connect your Instagram and/or LinkedIn accounts in Blotato's Settings.
Generate an API key
In Blotato, go to Settings → API and click Generate API Key. Copy it somewhere safe — you'll need it in the next step.
Step 2: Connect Blotato to Claude
🤝 In Cowork
- Go to Customise → Connectors
- Click the "+" button
- Name:
Blotato - URL:
https://mcp.blotato.com/mcp - Add header:
blotato-api-key: YOUR_KEY - Save
💻 In Claude Code
- Open your terminal
- Run the command below
- Replace
YOUR_KEYwith your API key - Verify with
claude mcp list
Claude Code terminal command
--url https://mcp.blotato.com/mcp \
--header "blotato-api-key: YOUR_API_KEY"
Replace YOUR_API_KEY with the key you copied from blotato.com → Settings → API.
📋 Prefer to edit config directly?
Add this to your .claude.json or project settings file:
JSON config (alternative)
"mcpServers": {
"blotato": {
"type": "url",
"url": "https://mcp.blotato.com/mcp",
"headers": {
"blotato-api-key": "YOUR_API_KEY"
}
}
}
}
✅ Verify it's connected
In Cowork: Start a new session and say "list my Blotato accounts." If it returns your connected social accounts, you're good.
In Claude Code: Run claude mcp list in your terminal. You should see blotato in the list of connected servers.
Don't have Blotato yet? Sign up here
Create branded carousels and auto-schedule posts directly from Claude. Free to start — upgrade when you're ready.
Your First Run
Once the skill is installed, start a new conversation and try one of these:
Example prompts
On your first run, the skill will ask you four quick things to personalise all your content:
First-run personalisation
🔄 It remembers your setup
After that first run, the skill remembers your personalisation details for the session. Just drop in a new video and go — no need to re-enter your details each time.
🌟 Pro tip: Batch your content
Run the skill 3–4 times in one session with different videos or topics. You'll have nearly a month of content queued up in about 20 minutes. That's the real power move.
Common Questions
Do I need a paid Claude plan?
The skill works on any Claude plan. Cowork is available on Pro and above. Claude Code requires a Pro or Team plan. If you're on the free tier, upgrade to Pro — it's worth it for this alone.
Do I need Blotato?
No. Blotato makes the carousels visual and handles scheduling automatically. Without it, you still get all 7 content pieces as text — ready to paste into Canva, Later, Planoly, or whatever you use. It just means an extra step.
Can I customise the content after it's generated?
Absolutely. The skill shows you everything before scheduling and asks if you want to tweak anything. Wrong tone? Bad hook? Just tell Claude what to change. You're always in control.
What if I don't have a YouTube video?
Just give it a topic. Say "give me a content week about [topic]" and it'll generate everything as if you'd recorded a video on that subject. Works equally well — you just skip the transcript analysis stage.
Does it work for TikTok?
The captions work anywhere. The carousels are optimised for Instagram (4:5 ratio) but can be adapted. Scheduling currently supports Instagram and LinkedIn through Blotato.
Can I change my brand colours after the first run?
Yes — just tell Claude your new colours in the same session, or start a new session and it'll ask again. Nothing is locked in permanently.
Download the Skill
Ready to stop creating content from scratch every week? Grab the skill file and set it up in under 5 minutes.
Ready to go deeper?
Content Week is one skill. Imagine what the full system does.
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